Window Dressing: the act of decorating and arranging products to display in a store window.
First off, its definitely not as easy as it looks. The previous intern had set up an industrial feel about the display. Now it came for me to up-style and create a new and different selling point for the store.
Stripping down the window definitely gets the old elbow grease going. Moving, pushing, pulling, uncapping .. you have to be prepared to get stuck in. Literally!
My initial idea was to go on a Fresh burst of summer within the store. Retaining the elements of summer ahead of the doom and gloom of winter. My direction was slightly altered by Ciara who presented me with a new Sanderson wallpaper that had just arrived into store.
A wallpaper that needed the attention it deserved.
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| Wallpaper: Sanderson Themis Wallpaper, Carbon/ Purple |
So my course of action changed. Having the wallpaper as a guideline, it altered the colour direction of display, I picked up on the rich tones and gave my window the title of......
"The Bronze Age"
Using different elements around the store, I wanted to maintain a clean and simple look with highlights of the bronze and rich colours.
I added in decorative highlights such as mirrors, bronze lanterns and a stack of books. It all adds to the character and feel of the window.
Highlighting the simplicity of the display through angled facades created a more dynamic look which worked well the simplistic elegance I was aiming for.
In the end, I was highly satisfied with the result. This didn't come to me straight off the bat, but after a lot of back and forth... "The Bronze Age" was born.
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| Window Display: Outside shop front in Sandycove. |
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